Search Engine Marketing http://www.questqualitysolutions.com/articles/rankings-vs-conversionss.asp Carla Reis - 2006 en-us Too many search engine marketers focus only on search engine positioning, and ignore whether or not your Web site is converting visitors into prospective clients. Top positions alone don't determine the success of a Web site; you can only know if your SEO/SEM campaign is working if it is generating actual leads or sales... http://www.questqualitysolutions.com/articles/rankings-vs-conversions.asp Carla Reis - info.seo@questqualitysolutions.com http://www.questqualitysolutions.com/articles/rankings-vs-conversions.asp